--- title: BrandGen Knowledge Base | BrandGen Team description: Visit our BrandGen.io knowledge base and learn about the latest trends, tactics and news around digital marketing and ABM practices. image: https://www.brandgen.io/hubfs/BG-featuredimage.png --- # Blog ## BrandGen Team [BrandGen Knowledge Base](https://www.brandgen.io/blog) [ Posts by Tag ](https://www.brandgen.io/blog/author/brandgen-team#) - [ABM](https://www.brandgen.io/blog/tag/abm) - [Digital Marketing](https://www.brandgen.io/blog/tag/digital-marketing) - [B2B](https://www.brandgen.io/blog/tag/b2b) - [Marketers](https://www.brandgen.io/blog/tag/marketers) - [Multi-Channel Marketing](https://www.brandgen.io/blog/tag/multi-channel-marketing) - [Advertising](https://www.brandgen.io/blog/tag/advertising) - [Content Marketing](https://www.brandgen.io/blog/tag/content-marketing) - [Digital](https://www.brandgen.io/blog/tag/digital) - [Location-Based Marketing](https://www.brandgen.io/blog/tag/location-based-marketing) - [Best Practices](https://www.brandgen.io/blog/tag/best-practices) - [Budget](https://www.brandgen.io/blog/tag/budget) - [Contextual Marketing](https://www.brandgen.io/blog/tag/contextual-marketing) - [Do's and Don'ts](https://www.brandgen.io/blog/tag/dos-and-donts) - [Native Ads](https://www.brandgen.io/blog/tag/native-ads) - [Online Community](https://www.brandgen.io/blog/tag/online-community) - [Strategy](https://www.brandgen.io/blog/tag/strategy) - [Vertical Marketing](https://www.brandgen.io/blog/tag/vertical-marketing) - [Video](https://www.brandgen.io/blog/tag/video) [![](https://www.brandgen.io/hs-fs/hubfs/Stock%20Imagery/shutterstock_1787773664.jpg?width=600&name=shutterstock_1787773664.jpg) By BrandGen Team On May 25, 2023 ### A Deep Dive into Media Mix Models and Account-Based Marketing There has been a recent rise of interest in two pivotal marketing methodologies: Media Mix Models and... (2 min read) --- Tags: ABM, Marketers, B2B ](https://www.brandgen.io/blog/media-mix-models-and-account-based-marketing) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_278352185.jpg?width=600&name=shutterstock_278352185.jpg) By BrandGen Team On Jul 18, 2022 ### The Future of B2B Marketing: ABM & AI Account-based marketing and artificial intelligence are two of the biggest trends in B2B marketing today. What's... (4 min read) --- Tags: ABM, Marketers, B2B ](https://www.brandgen.io/blog/the-future-of-b2b-marketing) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_1083496289.jpg?width=600&name=shutterstock_1083496289.jpg) By BrandGen Team On Jul 11, 2022 ### Digital Marketing 101- A Deep Dive Into The Top Channels There are an ever-increasing number of digital marketing channels available to brands and marketers. As a result,... (4 min read) --- Tags: Multi-Channel Marketing, Digital Marketing, Digital ](https://www.brandgen.io/blog/digital-marketing-101) [![](https://www.brandgen.io/hs-fs/hubfs/young-woman-working-at-computer.png?width=600&name=young-woman-working-at-computer.png) By BrandGen Team On Jul 05, 2022 ### When an Impression Isn't an Impression: Quality vs. Quantity We’ve all heard the age-old battle of quality vs. quantity, so what side should you be on when it comes to... (3 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/programmatic-ad-impressions) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_1083496289.jpg?width=600&name=shutterstock_1083496289.jpg) By BrandGen Team On May 30, 2022 ### Is a Vertical Content Marketing Strategy Right for You? The Verdict on Vertical Vertical marketing is an approach to account-based marketing that allows you to... (4 min read) --- Tags: Content Marketing, Vertical Marketing, Strategy ](https://www.brandgen.io/blog/is-a-vertical-content-marketing-strategy-right-for-you) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_278352185.jpg?width=600&name=shutterstock_278352185.jpg) By BrandGen Team On May 25, 2022 ### Best Online Communities for B2B Marketers Nowadays, the role of a B2B marketer is constantly evolving and becoming more complex. With this constant change,... (3 min read) --- Tags: Marketers, Online Community, B2B ](https://www.brandgen.io/blog/best-online-communities-for-b2b-marketers) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_1274448205.jpg?width=600&name=shutterstock_1274448205.jpg) By BrandGen Team On May 18, 2022 ### 5 Reasons to Consider Video Advertising Why Video Advertising? Video advertising has been on the rise for years, and for good reason! Video advertising is... (4 min read) --- Tags: Advertising, Content Marketing, Video ](https://www.brandgen.io/blog/5-reasons-to-consider-video-advertising) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_1717082632.jpg?width=600&name=shutterstock_1717082632.jpg) By BrandGen Team On May 16, 2022 ### How to Advocate for Larger Digital Ad Budgets Reasons to Advocate for More Digital Advertising Budget Advertising budgets: we love to have them, but asking for... (4 min read) --- Tags: Digital, Advertising, Budget ](https://www.brandgen.io/blog/how-to-advocate-for-larger-digital-ad-budgets) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_322910135.jpg?width=600&name=shutterstock_322910135.jpg) By BrandGen Team On May 12, 2022 ### Do’s and Don’ts for Successful Native Ads What Are Native Ads? Native advertising is one of the fastest growing channels in digital marketing, and has many... (3 min read) --- Tags: Native Ads, Do's and Don'ts, Best Practices ](https://www.brandgen.io/blog/dos-and-donts-for-successful-native-ads) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(19).png?width=600&name=Untitled%20design%20(19).png) By BrandGen Team On May 03, 2022 ### How ABM Can Help Influence B2B Decision-Makers Influence B2B Decision Makers with an Account-Based Approach Account-based marketing is the perfect mix between... (3 min read) --- Tags: ABM ](https://www.brandgen.io/blog/how-abm-can-influence-b2b-decision-makers) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(20).png?width=600&name=Untitled%20design%20(20).png) By BrandGen Team On Apr 27, 2022 ### B2B Lead Generation Strategies to Invest In Without any leads, your business can be held at a standstill. Many companies even use lead generation as their... (2 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/b2b-lead-generation-strategies) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(18).png?width=600&name=Untitled%20design%20(18).png) By BrandGen Team On Apr 19, 2022 ### Digital vs. Traditional Marketing: Not Either/Or, But Both Marketing is an important part of every business, but what type of marketing garners the best result? While it... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/digital-traditional-marketing-not-either-both) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(2).png?width=600&name=Untitled%20design%20(2).png) By BrandGen Team On Mar 28, 2022 ### The Keys to Successful ABM: Alignment and Flexibility Your Strategy’s Alignment and Flexibility Will Steer Your Account-Based Marketing Campaign Towards Success –... (3 min read) --- Tags: ABM ](https://www.brandgen.io/blog/key-successful-abm-alignment-flexibility) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(1).png?width=600&name=Untitled%20design%20(1).png) By BrandGen Team On Mar 01, 2022 ### Geotargeting vs. Geofencing: Making Sense of Location-Based Marketing Tactics We’ve all heard about location-based marketing, but what does this general term mean when it comes down to the... (3 min read) --- Tags: Location-Based Marketing, Digital Marketing ](https://www.brandgen.io/blog/geotargeting-vs-geofencing) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design-1.png?width=600&name=Untitled%20design-1.png) By BrandGen Team On Feb 25, 2022 ### ABM 101 – Suggested ABM Courses and Resources To Help You Skill Up Account-based marketing (ABM) is a powerful marketing tool that businesses can use to create deeper customer... (4 min read) --- Tags: ABM ](https://www.brandgen.io/blog/abm-101-suggested-courses) [![](https://www.brandgen.io/hs-fs/hubfs/young-marketing-team-collaborating-discussing-at-computer.png?width=600&name=young-marketing-team-collaborating-discussing-at-computer.png) By BrandGen Team On Feb 18, 2022 ### A/B Testing: The Critical Piece Missing From Marketing Strategies A/B testing is the process of comparing two versions of something to figure out which one performs better. Simply... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/ab-testing-critical-piece-of-marketing-strategy) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(13).png?width=600&name=Untitled%20design%20(13).png) By BrandGen Team On Feb 08, 2022 ### 5 Reasons to Go All In on Account-Based Marketing for B2B Perhaps you’ve heard of account-based marketing (ABM) and how effective it is for B2B markets, but you’re not sure... (3 min read) --- Tags: ABM ](https://www.brandgen.io/blog/5-reasons-all-in-on-abm) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(11).png?width=600&name=Untitled%20design%20(11).png) By BrandGen Team On Feb 03, 2022 ### How To Write A Call-to-Action That Works Getting your audience to view your ad campaign is only half the battle. Motivating the viewer to take action... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/how-to-write-cta-that-works) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(9).png?width=600&name=Untitled%20design%20(9).png) By BrandGen Team On Jan 26, 2022 ### Digital Advertising Metrics Every Marketer Should Know In marketing, everything is moving a million miles a minute. It’s great to know how to get a campaign up and... (4 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/digital-advertising-metrics-should-know) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(12).png?width=600&name=Untitled%20design%20(12).png) By BrandGen Team On Jan 21, 2022 ### Top 4 Qualities of Landing Pages That Convert You’ve got an incredible ad campaign running with catchy copy and design, but for some reason, you’re not getting... (4 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/top-qualities-of-landing-pages-that-convert) [![](https://www.brandgen.io/hs-fs/hubfs/congruence-effect-contextual-marketing.png?width=600&name=congruence-effect-contextual-marketing.png) By BrandGen Team On Jan 18, 2022 ### The Congruence Effect – Contextual Marketing Best Practices Marketing has a lot to do with psychology. To do a better job of reaching our prospects and customers, we need to... (4 min read) --- Tags: Contextual Marketing ](https://www.brandgen.io/blog/congruence-effect-contextual-marketing-best-practice) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(14).png?width=600&name=Untitled%20design%20(14).png) By BrandGen Team On Jan 04, 2022 ### Top Metrics for Measuring & Reporting on ABM Success If you’re running ABM campaigns, metrics always matter. Whether you’re reporting back to the C-suite or demanding... (3 min read) --- Tags: ABM ](https://www.brandgen.io/blog/top-metrics-measure-report-abm-success) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(8).png?width=600&name=Untitled%20design%20(8).png) By BrandGen Team On Dec 09, 2021 ### 3 Steps to ABM Targeting: Selecting Data for Successful ABM Campaigns The premise of ABM is to pinpoint specific accounts that are ideal clients to specifically pursue, as opposed to... (4 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/3-steps-to-abm-targeting-selecting-data-for-success) [![](https://www.brandgen.io/hs-fs/hubfs/Stock%20Imagery/marketing-team-office-meeting-smiling.png?width=600&name=marketing-team-office-meeting-smiling.png) By BrandGen Team On Nov 16, 2021 ### How to Align Your ABM Strategy with Your Demand Generation Goals Demand generation and account-based marketing are important tactics in B2B marketing – and rightfully so. They... 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