--- title: BrandGen Knowledge Base | Digital Marketing description: Digital Marketing | Visit our BrandGen.io knowledge base and learn about the latest trends, tactics and news around digital marketing and ABM practices. image: https://www.brandgen.io/hubfs/BG-featuredimage.png --- # Blog [BrandGen Knowledge Base](https://www.brandgen.io/blog) [ Posts by Tag ](https://www.brandgen.io/blog/tag/digital-marketing#) - [ABM](https://www.brandgen.io/blog/tag/abm) - [Digital Marketing](https://www.brandgen.io/blog/tag/digital-marketing) - [B2B](https://www.brandgen.io/blog/tag/b2b) - [Marketers](https://www.brandgen.io/blog/tag/marketers) - [Multi-Channel Marketing](https://www.brandgen.io/blog/tag/multi-channel-marketing) - [Advertising](https://www.brandgen.io/blog/tag/advertising) - [Content Marketing](https://www.brandgen.io/blog/tag/content-marketing) - [Digital](https://www.brandgen.io/blog/tag/digital) - [Location-Based Marketing](https://www.brandgen.io/blog/tag/location-based-marketing) - [Best Practices](https://www.brandgen.io/blog/tag/best-practices) - [Budget](https://www.brandgen.io/blog/tag/budget) - [Contextual Marketing](https://www.brandgen.io/blog/tag/contextual-marketing) - [Do's and Don'ts](https://www.brandgen.io/blog/tag/dos-and-donts) - [Native Ads](https://www.brandgen.io/blog/tag/native-ads) - [Online Community](https://www.brandgen.io/blog/tag/online-community) - [Strategy](https://www.brandgen.io/blog/tag/strategy) - [Vertical Marketing](https://www.brandgen.io/blog/tag/vertical-marketing) - [Video](https://www.brandgen.io/blog/tag/video) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_1083496289.jpg?width=600&name=shutterstock_1083496289.jpg) By BrandGen Team On Jul 11, 2022 ### Digital Marketing 101- A Deep Dive Into The Top Channels There are an ever-increasing number of digital marketing channels available to brands and marketers. As a result,... (4 min read) --- Tags: Multi-Channel Marketing, Digital Marketing, Digital ](https://www.brandgen.io/blog/digital-marketing-101) [![](https://www.brandgen.io/hs-fs/hubfs/young-woman-working-at-computer.png?width=600&name=young-woman-working-at-computer.png) By BrandGen Team On Jul 05, 2022 ### When an Impression Isn't an Impression: Quality vs. Quantity We’ve all heard the age-old battle of quality vs. quantity, so what side should you be on when it comes to... (3 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/programmatic-ad-impressions) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(20).png?width=600&name=Untitled%20design%20(20).png) By BrandGen Team On Apr 27, 2022 ### B2B Lead Generation Strategies to Invest In Without any leads, your business can be held at a standstill. Many companies even use lead generation as their... (2 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/b2b-lead-generation-strategies) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(18).png?width=600&name=Untitled%20design%20(18).png) By BrandGen Team On Apr 19, 2022 ### Digital vs. Traditional Marketing: Not Either/Or, But Both Marketing is an important part of every business, but what type of marketing garners the best result? While it... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/digital-traditional-marketing-not-either-both) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(1).png?width=600&name=Untitled%20design%20(1).png) By BrandGen Team On Mar 01, 2022 ### Geotargeting vs. Geofencing: Making Sense of Location-Based Marketing Tactics We’ve all heard about location-based marketing, but what does this general term mean when it comes down to the... (3 min read) --- Tags: Location-Based Marketing, Digital Marketing ](https://www.brandgen.io/blog/geotargeting-vs-geofencing) [![](https://www.brandgen.io/hs-fs/hubfs/young-marketing-team-collaborating-discussing-at-computer.png?width=600&name=young-marketing-team-collaborating-discussing-at-computer.png) By BrandGen Team On Feb 18, 2022 ### A/B Testing: The Critical Piece Missing From Marketing Strategies A/B testing is the process of comparing two versions of something to figure out which one performs better. Simply... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/ab-testing-critical-piece-of-marketing-strategy) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(11).png?width=600&name=Untitled%20design%20(11).png) By BrandGen Team On Feb 03, 2022 ### How To Write A Call-to-Action That Works Getting your audience to view your ad campaign is only half the battle. Motivating the viewer to take action... (3 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/how-to-write-cta-that-works) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(9).png?width=600&name=Untitled%20design%20(9).png) By BrandGen Team On Jan 26, 2022 ### Digital Advertising Metrics Every Marketer Should Know In marketing, everything is moving a million miles a minute. It’s great to know how to get a campaign up and... (4 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/digital-advertising-metrics-should-know) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(12).png?width=600&name=Untitled%20design%20(12).png) By BrandGen Team On Jan 21, 2022 ### Top 4 Qualities of Landing Pages That Convert You’ve got an incredible ad campaign running with catchy copy and design, but for some reason, you’re not getting... (4 min read) --- Tags: Digital Marketing ](https://www.brandgen.io/blog/top-qualities-of-landing-pages-that-convert) [![](https://www.brandgen.io/hs-fs/hubfs/Untitled%20design%20(8).png?width=600&name=Untitled%20design%20(8).png) By BrandGen Team On Dec 09, 2021 ### 3 Steps to ABM Targeting: Selecting Data for Successful ABM Campaigns The premise of ABM is to pinpoint specific accounts that are ideal clients to specifically pursue, as opposed to... (4 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/3-steps-to-abm-targeting-selecting-data-for-success) [![](https://www.brandgen.io/hs-fs/hubfs/Stock%20Imagery/young-woman-office-smiling-at-phone.png?width=600&name=young-woman-office-smiling-at-phone.png) By BrandGen Team On Nov 16, 2021 ### How to Leverage Social Media in Your ABM Strategy Social Media and ABM: A powerful combination As you may have noticed, we’re big fans of account-based everything.... (6 min read) --- Tags: ABM, Multi-Channel Marketing, Digital Marketing ](https://www.brandgen.io/blog/leverage-social-media-in-abm-strategy) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_718796965.jpg?width=600&name=shutterstock_718796965.jpg) By BrandGen Team On Sep 10, 2021 ### Location-Based Marketing for Agencies: The Answers You Need What happens when a client asks you about advertising based on location? Are you ready to hit the road running,... (5 min read) --- Tags: Location-Based Marketing, Digital Marketing ](https://www.brandgen.io/blog/location-based-marketing-for-agencies-answers-you-need) [![](https://www.brandgen.io/hs-fs/hubfs/Stock%20Imagery/shutterstock_337921478.jpg?width=600&name=shutterstock_337921478.jpg) By BrandGen Team On May 14, 2021 ### Account-Based Marketing Technology Stack Must Haves It’s no secret: technology is the engine of account-based marketing. (5 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/account-based-marketing-technology-stack-must-haves) [![](https://www.brandgen.io/hs-fs/hubfs/shutterstock_722984923.jpg?width=600&name=shutterstock_722984923.jpg) By BrandGen Team On May 14, 2021 ### The Future of ABM Without Third-Party Data Account-based marketing is a key tool in reaching, educating and nurturing the right accounts and contacts in the... (8 min read) --- Tags: ABM, Digital Marketing ](https://www.brandgen.io/blog/future-of-abm-without-third-party-data) [All posts](https://www.brandgen.io/blog/all) ![BrandGen_Logo_Color_72-1](https://www.brandgen.io/hs-fs/hubfs/BrandGen_Logo_Color_72-1.png?width=200&height=34&name=BrandGen_Logo_Color_72-1.png) - [* * ](https://www.facebook.com/brandgen.io) - [* * ](https://twitter.com/Brandgen_io) - [* * ](https://www.linkedin.com/company/brandgen-iio/) ©2025 BrandGen.io, LLC. All rights reserved. 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