Whats the difference between B2B and B2C Advertising?

B2B advertising often has different goals, and in particular different targeting models than B2C advertising.

B2B advertising often has different goals, and in particular different targeting models than B2C advertising. In particular, running very granular campaigns such as ABM (targeting specific companies) using contextual signals can result in extremely valuable impressions and clicks, but also very low reach. Also, B2B contextual advertising strategies often mean that you’re trying to reach a select few publications where your audience is.