Contextual Persona-Based
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      3. Contextual Persona-Based

      What are the benefits to Contextual Persona-Based Advertising?

      Targeting specific publications with a Role/Title filter can eliminate waste in your campaigns.

      Targeting specific publications with a Role/Title filter can eliminate waste in your campaigns. 

      Typical Models include:


      Targeting major business news publications but only when a CFO is there.


      Targeting specific industrial trade publications but only when a specific type of Engineer is there.


      Targeting industry publications like Banking but only when a CIO is there.