A campaign name and description, a credit card on file with BrandGen.io and a Connected HubSpot Account, lists based on campaign strategy publications, display ads or video ads files, landing Page, retargeting Scripts, Campaign Budget & Timeline.
In order to effectively build campaigns you’ll need to have the following information handy.
A campaign Name and Description.
A credit card on file with BrandGen.io and a Connected HubSpot Account if you’ll be running HubSpot Orchestrated Account-Based campaigns.
Lists based upon campaign strategy
Publications (or select if organized by BrandGen.io)
States / Provinces - Zip Codes lists
Display Ads or Video Ads files (see our BrandGen Ad Size Recommendations we can provide if you don’t have it currently)
A Landing Page
You can select a HubSpot page from within the BrandGen app or you can enter a page with attribution.
Retargeting Script or Scripts installed if this is a part of your strategy (we recommend that you install retargeting scripts early in the planning process to build audience if this is important)
Campaign Budget & Timeline
Max Starting Bid
The bid you need to reach your audience can depend upon the narrowness of your targeting set and the importance of reaching a specific audience, as well as your desire to maximize your chances of investing a budget.
For retargeting this can often be quite low, $3 CPM to start
For Publications Targeting start with $15 CPM
For Account-Based Targeting start with $25 CPM
You can adjust your bids as you watch results over time.
HubSpot User Campaign
Will you want users in HubSpot to be able to control company-level targeting or to be able to add and remove companies from a running campaign yourself? Check the box for this if so. You can also set a company limit that will prevent a given campaign budget from being spread over too many companies by people adding companies in HubSpot.