Contextual Account-Based Advertising is a deeper layer of Account-Based Advertising that we offer by adding a contextual layer.
BrandGen.io offers a deeper layer of Account-Based Advertising by adding a contextual layer. With this strategy (cookieless) you can reach people that work for specific companies while they’re consuming certain types of content. Topical content is a proxy for Role/Title and can lead to very high engagement rates. These are micro-campaigns as you’re waiting for someone from a specific company to be on a specific publication or list of publications but these impressions can be very powerful brand builders.
We recommend using Contextual Account-Based Advertising to augment Traditional Account-Based Advertising to extend your reach into a specific company and increase impressions and engagement rates.