Channel-Based Marketing Strategies: Hitting Your Audience Where It Matters


For companies who sell through a distribution channel, it’s important to ensure your marketing strategy hits each member of your audience in an impactful way. From producers to wholesalers, and from retailers to the end buyer, you can influence each party’s decisions by attributing actions along the way. If you’re responsible for marketing to a channel, watch as we review the best tactics and strategies for doing so.