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The Future of B2B Marketing: ABM & AI

Account-based marketing and artificial intelligence are two of the biggest trends in B2B marketing today. What's interesting,...


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Tags: ABM, Marketers, B2B

Digital Marketing 101- A Deep Dive Into The Top Channels

There are an ever-increasing number of digital marketing channels available to brands and marketers. As a result, it can be hard...


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Tags: Multi-Channel Marketing, Digital Marketing, Digital

When an Impression Isn't an Impression: Quality vs. Quantity

 

We’ve all heard the age-old battle of quality vs. quantity, so what side should you be on when it comes to digital advertising...


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Tags: ABM, Digital Marketing

Is a Vertical Content Marketing Strategy Right for You?

The Verdict on Vertical

Vertical marketing is an approach to account-based marketing that allows you to personalize content to...


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Tags: Content Marketing, Vertical Marketing, Strategy

Best Online Communities for B2B Marketers

Nowadays, the role of a B2B marketer is constantly evolving and becoming more complex. With this constant change, marketers are...


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Tags: Marketers, Online Community, B2B

5 Reasons to Consider Video Advertising

Why Video Advertising?

Video advertising has been on the rise for years, and for good reason! Video advertising is an effective...


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Tags: Advertising, Content Marketing, Video

How to Advocate for Larger Digital Ad Budgets

Reasons to Advocate for More Digital Advertising Budget

Advertising budgets: we love to have them, but asking for more can be a...


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Tags: Digital, Advertising, Budget

Do’s and Don’ts for Successful Native Ads

What Are Native Ads?

Native advertising is one of the fastest growing channels in digital marketing, and has many benefits over...


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Tags: Native Ads, Do's and Don'ts, Best Practices

How ABM Can Help Influence B2B Decision-Makers

Influence B2B Decision Makers with an Account-Based Approach

Account-based marketing is the perfect mix between marketing and...


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Tags: ABM

B2B Lead Generation Strategies to Invest In

Without any leads, your business can be held at a standstill. Many companies even use lead generation as their main metric for...


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Tags: Digital Marketing

Digital vs. Traditional Marketing: Not Either/Or, But Both

Marketing is an important part of every business, but what type of marketing garners the best result? While it always depends on...


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Tags: Digital Marketing

The Keys to Successful ABM: Alignment and Flexibility

Your Strategy’s Alignment and Flexibility Will Steer Your Account-Based Marketing Campaign Towards Success – Here’s How.

Are you...


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Tags: ABM

Geotargeting vs. Geofencing: Making Sense of Location-Based Marketing Tactics

We’ve all heard about location-based marketing, but what does this general term mean when it comes down to the nitty-gritty of...


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Tags: Location-Based Marketing, Digital Marketing

ABM 101 – Suggested ABM Courses and Resources To Help You Skill Up

Account-based marketing (ABM) is a powerful marketing tool that businesses can use to create deeper customer relationships. It...


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Tags: ABM

A/B Testing: The Critical Piece Missing From Marketing Strategies

A/B testing is the process of comparing two versions of something to figure out which one performs better. Simply put: it’s a way...


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Tags: Digital Marketing

5 Reasons to Go All In on Account-Based Marketing for B2B

Perhaps you’ve heard of account-based marketing (ABM) and how effective it is for B2B markets, but you’re not sure if you’re...


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Tags: ABM

How To Write A Call-to-Action That Works

Getting your audience to view your ad campaign is only half the battle. Motivating the viewer to take action through a great Call...


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Tags: Digital Marketing

Digital Advertising Metrics Every Marketer Should Know

In marketing, everything is moving a million miles a minute. It’s great to know how to get a campaign up and running, but that’s...


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Tags: Digital Marketing

Top 4 Qualities of Landing Pages That Convert

You’ve got an incredible ad campaign running with catchy copy and design, but for some reason, you’re not getting conversions...


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Tags: Digital Marketing

The Congruence Effect – Contextual Marketing Best Practices

Marketing has a lot to do with psychology. To do a better job of reaching our prospects and customers, we need to understand how...


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Tags: Contextual Marketing

Top Metrics for Measuring & Reporting on ABM Success

If you’re running ABM campaigns, metrics always matter. Whether you’re reporting back to the C-suite or demanding clients, you...


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Tags: ABM

3 Steps to ABM Targeting: Selecting Data for Successful ABM Campaigns

The premise of ABM is to pinpoint specific accounts that are ideal clients to specifically pursue, as opposed to the typical...


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Tags: ABM, Digital Marketing

How to Align Your ABM Strategy with Your Demand Generation Goals

Demand generation and account-based marketing are important tactics in B2B marketing – and rightfully so. They both enable...


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Tags: ABM

How to Leverage Social Media in Your ABM Strategy

Social Media and ABM: A powerful combination

As you may have noticed, we’re big fans of account-based everything. When it comes...


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Tags: ABM, Multi-Channel Marketing, Digital Marketing

Location-Based Marketing for Agencies: The Answers You Need

What happens when a client asks you about advertising based on location?

Are you ready to hit the road running, or do you feel...


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Tags: Location-Based Marketing, Digital Marketing

The Importance of a Multi-Channel ABM Strategy in Today’s B2B World

ABM continues to gain momentum in the B2B space – because it’s highly effective when it’s done right. However, there are some...


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Tags: ABM, Multi-Channel Marketing

How to Get Started with ABM

Isn’t every B2B marketer talking about account-based marketing these days? Maybe you’ve heard all about it, but you just don’t...


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Tags: ABM

The History of ABM
By BrandGen Team On May 14, 2021

The History of ABM

Account-based marketing (ABM) has become a major tenet of the newest marketing and sales strategies in B2B companies recently,...


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Tags: ABM

Account-Based Marketing Technology Stack Must Haves

It’s no secret: technology is the engine of account-based marketing.  


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Tags: ABM, Digital Marketing

3 Types of ABM: What Scale is Best for My Company

Account-based marketing is a sustainable approach to growing business, especially in the B2B world. Although it can seem...


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Tags: ABM

The Future of ABM Without Third-Party Data

Account-based marketing is a key tool in reaching, educating and nurturing the right accounts and contacts in the B2B world. As...


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Tags: ABM, Digital Marketing

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