---
title: On Demand | Where Should You Invest Your Next Advertising Dollar?
description: Do you have a full understanding of where to attribute sales? Watch on-demand as we walk through AlignBI's Media Mix Model of attribution.
image: https://www.brandgen.io/hubfs/BG-featuredimage.png
---

# Where Should You Invest Your Next Advertising Dollar?

##### AVAILABLE ON-DEMAND

Attribution models can be confusing: first touch, last touch, linear, U-shaped, time-decay, and more – but do you have a full understanding of where to attribute sales? It’s time to identify actual channel outcomes and optimize your media mix to maximize ROI. Join us to discover a powerful model that can guide your investments to drive real business results.

## Interested in more webinars like this?

If you're ready to take the next step in your B2B marketing efforts, check out BrandGen.io's 6+ part webinar series that will help you put digital and account-based marketing strategies into everyday practice.

These quick webinars will allow you to streamline your processes and reach decision-makers using the right strategies and tools. We're here to help you optimize and improve with practical ways to get in front of the right audiences.

[Learn More](https://www.brandgen.io/building-the-future-of-b2b-brands-webinar-series)

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