Account-based marketing (ABM) is a powerful marketing tool that businesses can use to create deeper customer relationships. It takes a more personalized approach to marketing and targets important, high-value audiences. Using ABM has many benefits for all parties involved. It is great for businesses because it hones resources and makes tracking progress easier. Meanwhile, customers usually are more satisfied because of the personalization of communications and messages.
ABM helps tell the story your customers want to hear.
The Power of ABM
There are several reasons why you should invest in learning more about account-based marketing. One of the major reasons is that it is becoming more prevalent due to its effectiveness in increasing a businesses’ return on investment.
Unlike traditional marketing strategies, ABM relies on targeting key accounts on a more filtered level. By decreasing the variety in target accounts, businesses that use ABM can create content that is more relevant and create more interest from those accounts.
While aligning the marketing and sales teams within a company, ABM identifies specific accounts and creates personalized campaigns for them. Furthermore, ABM helps allocate funds better to cater to their budget while deepening engagement with the select stakeholders that are part of an account. Since the sales and marketing teams are collaborating, the company provides a consistent buying experience for their targeted accounts. Overall, ABM streamlines many processes within an organization.
How to Skill Up in ABM
One of the best ways to advance in any career is by investing in yourself as an employee and professional. This can manifest in several ways: you can practice what you do to increase your skills, reflect on past mistakes so that you do not repeat them, keep learning and perfecting your craft, and the list goes on.
Investing in your education is extremely important because just like you, the world is constantly growing and changing. Every day, there are more ideas and opportunities that arise. If you want to stay on top of this growth and adapt, it makes sense to further your education.
For marketers, learning the basics and strategies within ABM is going to lead them into better positions – not only for themselves but the companies they work for as well. The depth at which you choose to immerse yourself in studying and learning the aspects of ABM is up to you. The good news is that there are several courses online that provide an array of information and require different amounts of time, allowing you to learn at your own pace.
If you are looking to take your first step on the journey of learning ABM, HubSpot’s online free lesson is only nineteen minutes. It consists of three videos that give you the basics of ABM. Moreover, if you would like to immerse yourself, there are several courses that range from a couple of hours to a few days in duration. A few organizations that provide these courses are B2B Marketing, Terminus, Udemy, American Marketing Association, and BrandGen.io.
Check out these foundational resources:
“What is ABM? Account-Based Marketing is a growth strategy in which marketing and sales work together to create personalized buying experiences for a select set of high value companies. Learn the five steps for building and executing an ABM strategy and how HubSpot's tools can help.”
“Account-based sales and marketing aren’t always easy, but that’s why we’re here. Our team has spent thousands of hours working with customers to understand and deliver the best practices, use cases, custom services, and foundational knowledge that will drive marketing and sales success.”
This 2-day online ABM course gives a highly practical overview of how ABM works, how to practically apply it, and how to successfully use it for you or your clients' business. This course also features a full walk-through of the fundamentals you need to embed ABM into your organization's marketing and sales approach.In this paid course, you’ll learn to answer these questions and more: “What is Account-Based Marketing? What are Target Accounts? What is FIRE Methodology? What are the different types of Segmentation? What is the Marketing mix and Marketing orchestration? What are the technologies/Applications required for ABM?”
In this virtual course, you will learn how to go from customer research to building a compelling campaign. While focusing primarily on ABM, the approaches discussed in this training are useful skills for marketers of all kinds.
While watching videos and referencing resources are useful, you may prefer an all-in-one ABM book. We’ve got great news: since you’re here, you can download a free ebook that covers all aspects of ABM so that you can practically apply them. So, if you’re looking for a helpful overview, check this out. Here’s to igniting a spark on your journey to learning about account-based marketing! Learn how to break down the basics of ABM to be able to put it into practice like a pro with this helpful guide.
Download the eBook: BrandGen.io’s Demystifying Account-Based Marketing Guide