Nowadays, the role of a B2B marketer is constantly evolving and becoming more complex. With this constant change, marketers are required to stay up to date with social dynamics of the business world and collaborate across functions to generate new and innovative ideas. This also means they will have to reach out to peers regularly for exchanging knowledge and resources, as well as discuss challenges with other marketers in the industry.
So where can you find these communities? Fortunately, there are a few online resources available that allow you to collaborate with other B2B marketers and form industry alliances. When building your business-to-business (B2B) marketing community, it can be both useful and fun to get together with like-minded people.
If you've been wondering what online communities B2B marketers should attend or if there is a physical community near you to join, then this post is for you.
Business-To-Business Marketers Need Friends Too!
Whether you're looking for inspiration, reviewing best practices from other B2B marketers, or looking to network with your peers — here are the best options for B2B communities.
HubSpot has a community for customers and B2B marketers that provides answers to their questions, the ability to engage with professionals around the world, and the opportunity to foster conversations about driving inbound marketing success.
HubSpot also offers User Groups that allow you to meet regularly with other users who share similar interests, product use-cases, or locations with you. Having a supportive and informative community is very important.
Whether you’re a marketing, sales, or agency professional, HubSpot is a great resource to have if you are seeking feedback on your ideas or need some answers to your questions.
The Drift blog provides a large variety of topics that B2B marketers can utilize to obtain the skills they seek. Everything from sales enablement strategies all the way to long-form content, the Drift blog offers important information across the board for you to get connected to the information you need.
LinkedIn serves as an old reliable for many professionals, but has amazing resources and community for B2B marketing specifically.
You can follow industry leaders and view their content, connect with others within the field in like-minded groups, share problems to find solutions, keep up with trends, and so much more. You can even message thought leaders or follow their accounts. LinkedIn allows you to schedule meetings and interviews on their platform, as well as partake in real-time engagement with LinkedIn Live, which allows users to livestream a video and engage directly with their community.
There are so many opportunities to learn and connect professionally on LinkedIn, you just have to find them!
The list continues and so do the resources! Backlinko is incredible at producing critical and data-driven evaluations of marketing best practices and commonly held beliefs.
One of the valuable techniques that Backlinko brought into the community is called the Skyscraper Technique. We can’t give away all their great info, so read through their blogs to learn more about it.
Last, but not least, Convince and Convert brings useful articles for B2B marketers. They feature insightful articles on content marketing, customer experience, customer service, digital marketing, social media marketing, and word-of-mouth marketing.
If you would like a reliable source of information for any of these topics, make sure to add Convince and Convert to your list of resources; you won’t regret it.
Let’s level-set: beyond all of these communities, we want to be a go-to resource for you when it comes to B2B marketing and advertising.
Be sure to subscribe to our knowledge base on this page, and start with the free ebook: Our Guide to B2B Marketing Strategy: a Framework You Can Implement.